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We're not about global connection, we're about local engagement.

Granger's Welcome Video

Posted by Kevin D. Hendricks on 26 January 2012

| Tags: , , ,

In the past we've offered recommendations for how to make a welcome video. We included all kinds of examples and tips.

But when Granger Community Church near South Bend, Ind., launched the Table, they didn't take our advice. They used this video:

Notice that it never once mentions the Table, or even the words "Internet" or "social network." The video was created and posted before they even decided to use the Table.

But it works.

Why?

Because the video is about who they are as a church. It says: This is who we are as a community. Join us.

You couldn't ask for a better introduction to the Table.

Because the Table is all about enhancing and building on the relationships that exist in your congregation. A lot of churches think of the Table as something extra, another thing to add on to what they're already doing. But Granger recognizes that the Table simply compliments what they're doing.

So their welcome video doesn't need to be about the Table (or even mention the Table). Instead it can simply focus on the community. Because that's what matters.

Learn more about how Granger uses the Table with our case study: Part 1 / Part 2 / Part 3


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