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Blog » The Table's Mobile Strategy
The Table's Mobile Strategy
The future is mobile.
If you've looked at any mobile usage stats, they're ridiculous.
- 63 million smart-phone users in the U.S. at the end of 2010, a 60% jump from 2009 (Clickz).
- Mobile Internet use has quadrupled in the last four years (Fixed Mobile Convergence) and will overtake desktop Internet use by 2014 (Morgan Stanley).
- One out of three smart-phone users would give up chocolate to keep their mobile device (Google). That's dedication.
Mobile is coming and it's not just for businesses.
That's why we've made mobile an integral part of our strategy for the Table.
Real World Connection
Mobile technology increases real world connections, and that's what we're all about at the Table. It's not about people hiding behind their devices, but it's the technology allowing us to better connect while we're on the go.
Look at what you can do with the Table's iPhone app:
1) Pray On the Go
You can post prayer needs on the go, like on your way to the hospital, when you can't access a computer. That's powerful.
2) Remember Names
If you're at church and you forget someone's name, you can pull out your iPhone and look them up. Oh yeah, that's Maria. Here's her profile: She likes knitting. Instant conversation starter.
3) Serve One Another
You can respond to needs in real time. Steve just had a baby and they need meals. Sign up to help out and pick something up on the way home.
The examples are endless. We're convinced that mobile technology makes the Table exponentially more valuable to churches. That's why it's a priority.
The Great Commission & Technology
The majority of your congregation may not have smart-phones yet, but they will. And we want the Table to be on the cutting edge of mobile adoption, so the church can be on the cutting edge of technology. From the printing press to the radio, the church was there early on, understanding the seismic shift that was coming and using it to spread the gospel. Today churches are being left behind as technological innovation is happening everywhere but in our congregations.
It doesn't have to be that way.
That's why we released our iPhone app earlier this month. That's why we'll continue to roll out mobile options as we move forward. That's why mobile is core to our strategy.
