Update Your Web Browser
Hmm... your web browser is several years old. We'd like to encourage you to update to one of the web browsers shown below. It's easy, and even better, they're all free! Come back here once you've updated, savvy?
Firefox
Safari
Internet ExplorerWe're not about global connection, we're about local engagement.
Search this blog
Browse by Date
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
Subscribe via RSS
Tag Cloud
birthday case study church coming soon community conference content contest custom directory discussion event example facebook free get started give granger groups how to ideas integration international interview iphone launch map ministry mobile news prayer press profile round table serve share social network social networking stories story substance superadmin tips twitter video vision volunteer webinar why you can't do that on facebook
Blog » You Can't Do That on Facebook: Targeted Messages
You Can't Do That on Facebook: Targeted Messages
People often point to Facebook and wonder why the church would even need the Table. Facebook is ideal for outreach, but it falls short at building community. That's what the Table is all about. We encourage churches to use Facebook and the Table together. But the fact is there are things you can't do on Facebook that the Table is designed to do.
Like targeted messages.
One of the secret joys of social networks is the demographic data. Advertisers love it. They can narrowly target specific people and not waste time and money reaching people who don't fit.
That can be pretty handy for a church. Announcements that only appeal to a small minority don't need to go to the entire church.
Targeted Messages on the Table
The Table makes targeted messaging simple and easy with the tip bar. It's the yellow bar that appears below the menu and above the content. It's a place where SuperAdmins can put targeted messages. You can target people based on age, gender, location and interest, as well as targeting your staff.
It's a great way to put up reminders and announcements for specific groups. Learn more about how to use the tip bar.
Targeted Messages on Facebook
Even though you have a whole list of people who like your page and want your messages, the only way to do targeted messages on Facebook is to pay for an ad.
Ouch. You can't do that on Facebook.